Jesse Bogner: A Millennial’s Response To Simon Sinek’s Millennial Question

Jesse Bogner is a millennial who discovered a powerful method for enhancing human connection, and wrote a book about it called The Egotist.

The method involves conducting a connection workshop that creates an ideal environment for participants to experience genuine human connection with people they know or total strangers.

How does it work? Participants sit in a circle and follow a few simple rules that allow them to accept one another as equals, rise above their differences and truly connect on a human level. Millennials especially learn to listen without judging and how to empathize with their peers.

Watch the video to hear Jesse’s response to Simon Sinek’s quest to find out more about millennials.



For more information about Jesse please visit:

Jesse’s book The Egotist is a book he wrote about how he made the transition from a path of self-destruction, to a path of helping others.
Jesse’s book The Egotist is available here:



Israel MAD 2014 Guest Speakers: A Whole New Breed of Leadership

We had some of the world’s most brilliant [creative, marketing, social, advertising] minds speaking in Israel today at the MAD 2014 Conference. So happy they made the journey despite everything that is going on right now.

Apart from the valuable insight we all took away what struck me the most was what incredible people they are. They represent a whole new breed of leadership that I came across for the first time today. Even though they are at the helms of huge empires, they are totally down to earth and really nice. They were all very friendly and open to anyone who approached them. It is no wonder that they are hugely successful. The people working with them must love them.

There was actually a lot of talk about love today. These guys are masters at making us love the brands they manage.

Gerry Human, Chief Creative Officer Ogilvy & Mather London, spoke about how when people love what you’re doing, they engage in a conversation with the brand. He said that the consumer hasn’t changed. What’s changed is human behavior as a result of technology. “Honest and real” are the things that work best in communication. We can profit the most by “tapping into the human truths”.

Steve Brabenec, Marketing Director, Disney Channels, Central & Eastern Europe and Emerging Markets, actually sang Let It Go for us at one point from Disney’s Frozen hit. He said some very insightful things about what really makes us happy in this digital age: “Joy comes from the ability to experience this together; as long as it allows me to connect and share the experience.”

Pete Blackshaw, Nestle Global Head of Digital & Social, talked about emotional gratification being sustained by connecting with people in brief ways. He said that a strong brand must have a consistent narrative and consistent brand essence. This is becoming more challenging as mobile becomes more dominant but it also “opens up a ton of upside”. (Thanks for taking my first selfie with me!)

My favorite part was the end of the discussion when Amir Goldstein asked all three a really tough question: What should Israel do today to improve its image? How would you brand Israel?

Steve came right out with a perfect answer: innovation and togetherness. If we needed any further proof to understand why he is managing some of the top brands in the world – that did it for me. Gerry said that the world is not really aware of all the incredible ideas coming out of Israel. I also really liked Pete’s answer. He said he wants to be able to answer that by the time he leaves in a few days.

Well here is my take on how Israel can improve its image. When I work with companies we spend a lot of time defining what is so unique about their solution and how to highlight it in a way that creates value. Israel has something very unique to share with the world and the time has come to share it. However, after hiding it and purposely misplacing it for a few thousand years because we were not ready for it, it’s hard to imagine that its time has finally come.

To make a long story short, Israel has a method for getting along here together in a more sustainable and pleasurable way, and it’s all based on togetherness. So you were all right guys, innovation and togetherness, the need to spread incredible insight from Israel to the rest of the world, and our natural human desire to search for answers, to seek clues about the next stage of our development.

That new consumer we were talking about all day today – that’s the new filling they are waiting for.

Josia Nakash is the founder of the Good Vibe Agency, a global strategic corporate consultancy specializing in brand enhancement, marketing communications, organizational effectiveness and sustainable environments with a clear purpose – to generate good vibes in every area of our lives; in the home, at work, and throughout society on a daily basis.

Y55 Happiness Trainer – mobile app of the future

We have just launched an Indiegogo campaign for the Y55 Happiness Trainer, and the response has been overwhelming. Check out the comments here.  This is a mobile app that will bring about a positive shift of consciousness that the world really needs right now.  Y55 is in honor of the 55 million happiness related searches every month, and just spreading the news of the launch is creating a wave of happiness in the world.

How to be happy? Meet the Y55 Happiness Trainer from Y55 Happiness Trainer on Vimeo.   Branding Design & Film Production credit goes to Ilan Golan, a motion graphics artist.

There is a whole new breed of young entrepreneurs out there who are slightly less focused on technology, and a lot more focused on what people really need right now. This project is the brainchild of Happiness Entrepreneurs Eran Shayovich and Michael Miler, who have dedicated the last decade to producing international conferences, creating workshops, multimedia, television programs and books with a single goal in mind – helping people live a happier life.  They are a team of highly engaging speakers who got tired of seeing the frustration and unnecessary pain people go through, all because of a lack of knowledge or the inability to apply all that knowledge into day to day actions.  Now together with the help of friends, family and a supportive community (that’s you!) they are going to reach millions of people, touch their lives and help them change for the better.

This a whole new breed of startups/initiatives we should be paying special attention to because they are tapping into some simple things that have been overlooked.  The Kindness Revolution and are two great examples but there are many more. And this is the future people. Look for ventures that move you, that make you feel alive again, that remind us that we are humans who need warmth and love from our fellow human beings!

The Economy and Nature

Nothing much has changed in how we relate to one another over the last 2000 years. We advanced throughout history in a simple manner, calculating everything according to our own personal benefit. Things were quite straightforward with our relations being based on simple contracts of give and take.

All that is changing now because we have entered a stage where we are no longer connected by these simple egoistic calculations at all levels of society.  Even leading economists say that what is happening today is completely off the charts. This is no longer just about the economy but is rather impacting all areas of our life including the family. A family is also based on a contract, established as a sort of business between two partners and is actually the most important contract in our lives. However due to the challenging nature of relations between all humans at the moment we can no longer maintain marriages. The same goes for other systems we depend on: educational and cultural institutions, and the workplace.

Something has shifted inside us that is really influencing our relations with others. Since we are still stuck in the previous stage we have not yet developed the right analytical mindset to connect all the dots and deal properly with the new situation.  If we did have this new schema inside us could we would know how to arrange the family in a new way and not see it dissolve after a few years. Can we even put a price on how much the high rate of divorce is costing us?

We are going about our business as usual and trying to recover from nature’s blows that are costing us billions of dollars. The question is whether it is possible to bring some new regularity and plan for the future in a better way based on our experience? Since we built our environment according to the previous egoistic system, there may be a need to build everything in society from scratch. However if we become more aware of this transition to a new social stage of our development, perhaps we can simply adjust current structures we have in place to suit the next phase of our evolution.

Instead of simply reacting to nature whenever disaster strikes we can try to learn more about this harmonious system and suit our lives to it. For example, what laws can we take from nature and implement in the economic system?  We need to look at what’s happening with nature, how it influences us and how we influence it. If we look at our planet today with all the floods and storms, we need to come to terms with the fact that our current state of maximizing personal benefit is systematically destroying our world.

Now that our world has become round if a person is causing harm to the system, they are actually causing harm to themselves. So the first law is that whatever harm we cause to the general system, it comes back to us in a very precise manner but not in a way that we necessarily understand.

The second law is that everyone is connected and responsible for one another. Though we are not used to this system at all it is suddenly tying us tightly together through all these disasters.  Since we are all connected if we cause damage to our fellowman it comes back to us through other people.  If we cause damage through our companies, it could come back to us as extreme weather. Clearly it doesn’t come back from the same place we caused damage but in general from the system. So for example if we burn a forest it can come back to us as trouble in our family. Two seemingly unconnected events but if you know the laws of nature, you can see the connection. If we do not have that same integral perspective of the system then we cannot understand the connection. So until we completely identify with this new system in a manner that it truly exists inside us and defines everything we do, we won’t know how to behave in life.

The world has changed. We have entered a stage where we are running out of options. In this system where we are responsible for one another it’s as if we are contractually obligated to one another even though we didn’t actually consent to this situation.  We do something on one side of the world that affects others in a negative manner. Suddenly we have hurricanes in one place, riots in another, fires and heat waves in America, floods in Europe, yet do not understand the connections between these things. So first we need to understand that we won’t grasp the connection until we become round enough inside in a manner that allows us to truly connect with others. We need to be able to build inside ourselves a replica of what is happening outside us otherwise we will not be able to find the correct formula of life.

As the most developed element in nature, when we change it will affect all other levels in nature.  We are the highest point in nature so once we upgrade our connections everything else will arrange itself.  

What model can we take from nature and implement in humans? Economists believe in allowing the human ego to do as it will and things will balance themselves out. Why? We built an egoistic system where each person succeeds according to their abilities and status in life. Somehow that system worked for thousands of years with the help of “a hidden hand” as the experts like to call it.

The hidden hand economists speak about exists in nature. Why is it hidden? Because we don’t see it.  Until the 20th century we developed in a linear manner with our ego constantly growing.  Once it began to grow in a round manner then the connection between us went from being simply prospering from each other to something else. We find ourselves in unchartered waters and don’t know what to do. It’s as if we have entered a new phase of our history where we must now determine our fate ourselves. We have to understand this natural progress in our evolution that we are going through. We have to use all our power to enable humanity to receive the same form as the framework we have entered. And it is up to us to do this.  In the past we allowed everyone to use their nature as they wanted or needed. But now we need to start saying; before you use your nature remember that you are connected to everyone on earth.  Then you will use it properly. This is the adjustment we all have to make inside and it is easier said than done.

Here is the bottom line. We mustn’t think of nature as some god with its laws operating on us. Whether we like it or not, we are part of nature and our greatest problem is that we actually believe that we are above nature and can do whatever we please. Yet now we are seeing the negative feedback from nature. Now we see that it’s not worth being above nature and that we will just lose out and continue to receive blows in the long run. It would be much smarter to see ourselves as part of nature, and calculate our entire life in that manner. The more we try to be in balance and harmony with nature, the more sustainable our life will be.

Since we are not learning from nature how to behave it is no wonder that we are in a crisis. The current state is really no one’s fault. People are still in the previous mode of behavior and must go through a genuine transition inside which we never experienced before in human history. We need to become similar to nature by feeling this entire body of laws, this entire universe inside us.

We cannot ignore the fact that there is a constant law advancing us from stage to stage, and generation to generation.  Nature always advanced us in our evolution, acting as a hidden hand in our progress, giving every generation an additional layer of knowledge for upgrading life. But this time it’s different. This time we have to reveal the new layer on our own. But first we need to realize that we need it. 

Brands We Are Loving Right Now

If you head on over to Shaw Communications in Canada you will see that they have an incredible Together is Amazing campaign for filling food banks. The TV spot by BBDO Toronto ends with the sentence – Imagine what we can do together. One of the sentences on their site is: The more you get together the happier you’ll be. This is really the message of the future that all companies should aspire to project in some way to the masses. That together we are simply better humans and the world is a better place. If we are all only focused on our own egoistic desires, none of us will be able to get anywhere.

Another company with an amazing brand is Love’s in Oklahoma. Just the name in itself is enough to inspire you but we actually discovered Forbes’ 7th largest private company when they donated $3 Million to disaster relief after the tornadoes hit that region. So we dug a bit deeper and discovered that this business was started by Tom & Judy Love with $5000 and is run today by their children.  You can tell that Love’s corporate culture is quite far from standard with loyal employees enjoying profit sharing and really feeling like part of a big family.  Though Love’s Travel Shops cater mainly to truckers on the road, it would be nice to see this values-driven brand continue to grow and prosper. What an incredible example of how a company should treat its employees.

We love the McCain Food messages on the site so much we will list them all here: McCain – it’s all good. Our Goal – making people smile. Good Business. Good People. From our participation in our communities to our respect for the Earth and more, we are Good People doing Good Things. Good Food. At the heart of our good food and integral to our good business are our people. And it goes on to mention Good Growing. Good Ingredients.  McCain has one of the most inspirational sites in the world, but unfortunately its commercials don’t convey the same good vibes.

You know how they say a brand should tell a story? Well with Cantor Fitzgerald it’s a movie. Since they occupied the top floors of the World Trade Center, on September 11th they lost no less than 658 of their young and talented employees. It’s taken Cantor’s CEO Howard Lutnick over a decade to prove he would make good on his promise to do everything he could for the families of his employees and actually distributed $180 Million over the years. The money part may have been the easier part though. In addition to losing his own brother in the disaster, the survivors have participated in hundreds of funerals and memorials. His daily schedule in those days included hours of condolence calls with family members when he himself was grieving as well. In the midst of all this tragedy they rebuilt the company to be greater than ever before. Living proof that doing the right thing pays off in a big way.  It won’t bring the people they lost back, but at least their families were taken care of. What they did after Sandy was quite unbelievable. They gave out prepaid credit cards with $1000 to each family. Sounds pretty straightforward, right? It’s the way they went about it in such a sensitive way, and really putting a lot of time and effort in. You don’t see things like this every day. Watch the clip to see for yourself.

Please feel free to tell us about other brands that are inspiring and holding us all to a higher standard.

Figuring Out What’s Really Important

It is really inspiring to see this whole new trend of companies really going out of their way to (re)evaluate their culture and value system from scratch. These are the companies that will have a tremendous advantage in the next stage because they are correcting the most crucial aspect of their company’s foundation, which impacts all other aspects of their business – human relations. The corporate values that they create together define how they interact with one another and the people they are connected to outside the company. Members of the team usually figure out these things as equal parts of a whole and invest a few days in the process.  Obviously it takes a special kind of leader to call a ‘time out’ to deal with this compelling issue that can really determine the fate of the company.

A great post about company values just went up on the Influencer section of Linkedin, The Power of Simplicity by Adam Bryant, a corner office columnist at the New York Times:

Robert LoCascio of LivePerson, shared the story of how he worked with his employees to boil his company’s values down to just two.

“I invited everyone into the process, and I provided context to the whole thing. I remember that I had an all-company call and said: ‘You know what? We’ve done amazing things. We went from $20 million to $100 million in five years. We should be very proud, and we should congratulate ourselves. And now we are going to move forward, and we need to design a different environment, a different company. So let’s acknowledge that we’re going to do that as a team, as a company.’

“And we ended up all going to Israel, where our research offices are. All the employees, more than 300 of them, came. I remember some people said: ‘I don’t want to come. This is dumb.’ There was a lot of friction. But everyone came, and we spent three days doing this cultural evaluation. We were in small groups of 20, and we sat in circles. The first day people were like: ‘I don’t know what’s going on here. This is kind of crazy. It’s a little Kumbaya-ish.’

What is interesting about this example is how people expressed their resistance out loud and thought it would be a complete waste of time. So the first thing to take note of is that humans resist change – any kind of change in our daily pattern. The first instinctive reaction is to resist. Why is that? Way deep down inside they know that such a process will change them. We are willing to change a lot of things in our lives – careers, homes, spouses, cars, etc. But the things we resist the most and put off until the very last minute are the changes that will require us to make adjustments in a place that we perceive as perfect the way it is –  inside ourselves. But the payoff is huge. A bunch of new LivePerson products were thought up by unlikely sources in the company. They also reached some very insightful conclusions that really prove how valuable this process can be:

We eventually got to two core values: be an owner and help others. Be an owner is about us being owners as individuals, driving the business, and helping others is about being reflective and understanding that we’re in a community here. We can’t be selfish.

You can see video footage of them sitting in circles and really connecting on a new level on the LivePerson culture page.

Another great example from Linkedin Influencers:

The CEO of OpenX Tim Cadogen’s 10 Lessons in Defining Your Company’s Values is really worth reading. He split the company up into groups of ten to discuss how they wanted to interact with the world. The first value is quite an incredible achievement and tells you everything you need to know about this company.

We are one: One team. No exceptions. We are a group of strong and diverse individuals unified by a clear common purpose.

By the way OpenX just raised $20 Million in Series D Funding To Fuel Growth. Just a coincidence? Not really. There is nothing random going on here. The companies that arrange themselves to operate in a harmonious manner within and outside the company will flourish in the coming years. Those still allowing the free reign of the human ego without taking others into account will not.

Now imagine taking this to another level. Imagine sitting down with your neighbors and deciding on the core values of your community. Then imagine taking all your conclusions to the national level and even forming a new global community based on the winning values.

Of course we will all resist this process for as long as we can. But once we get to that point where we sit down and define who we really are and the norms of behavior in our society together, there will be no turning back.

Let us all take these great examples from successful business leaders to heart and figure out how to apply this in every area of our lives. Let us all sit down together – even if it sounds a little Kumbaya-ish – and figure out what is really important to us and how we intend to get there. We are the only creatures on earth with the capacity to plan ahead so let us start using our collective powers to shape a better tomorrow.


Climate Disasters and Us

As we become more aware of the weather and its recent severity, it is time to start asking ourselves a lot of questions. What is the reason for this extreme weather? What is it connected to? What can we change to minimize the damage in the future?

There are two prevalent perspectives among climate scientists about global warming in addition to numerous other opinions about this issue. So the question needs to be asked: How can we know which “opinions” are reliable if science itself is still busy working out various theories, and with the opinions being so far from each other?

1) Theory 1: Earth’s Climate Is Changing Due to Human Activity

NASA’s website Global Climate Change, Vital Signs of the Planet includes many pictorial and longitudinal measures and indicators demonstrating changes in earth’s climate including the increasing average global temperature since 1880. The Intergovernmental Panel on Climate Change, which includes 1300 US scientists states,” … small changes in temperature correspond to enormous changes in the environment.” The panel attributes warming to the release of greenhouse gases from human activity and reports that it is already causing observable impacts to the environment.

2)      Theory 2: Man’s Actions Are Not Responsible for Global Warming

No less than 49 NASA scientists dispute man’s hand in producing global warming and admonished NASA for advocating “an extreme position.” They “believe the claims made by NASA and GISS [Goddard Institute for Space Studies], that man-made carbon dioxide is having a catastrophic impact on global climate change are not substantiated” contending that “science is NOT settled” on the matter. Their concern is for the possible tarnishing of NASA’s reputation.

There are many opinions, so who is right? For the average person it is difficult to make a clear decision beyond a shadow of a doubt. Science is trying to present itself as empirical while demonstrating to us that it is not so empirical, and there may still be some factors that are not being taken into consideration.  One thing is clear:  Until science decides which theory is correct we have a ticking bomb in our home.

The whole issue of our taking advantage of nature in the most careless and unforgiving manner is impossible to understand.  After all, it is not as if we have some other home. If we do not learn how to look after what we have, how can we look forward to any kind of future?

There is a much more serious issue at stake here than anything science can or is willing to present: how to maintain the proper balance with nature to enable continued growth. Observing the way we relate to ourselves as a society and the world around us is not a pretty picture. The ongoing conflict between humanity and its natural environment will continue to impact the environment negatively, but even more worrisome is how significantly it will change the human race. Altering these two trends has the potential to bring about a state where there is no longer a constant conflict between man and his natural surroundings. It is all up to us.

Mother Nature is a rigid and incredibly balanced system of forces, and that is a fact no one can dispute. The only element in Nature that constitutes a lack of balance is man himself.  Historically man and Nature maintained a good relationship. There were changes and disasters along the way, but in general, they maintained their existence side by side. In the last decades, humanity has grown by leaps and bounds and is revealing a multi-faceted crisis along with it in the economy, education, culture, politics, and Nature as well.  This includes the poisoning of waters, pollution of the air, overuse of oil, extinction of plant and animal species, and so on and so forth. The list is very long.

Getting stuck on pessimistic outlooks at the moment is a form of giving up; ignoring it is a form of contempt for human intelligence. So where does that leave us? To deal with it. At the moment there is more hidden than revealed, and it is difficult to understand what we are heading toward due to a lack of data and knowledge and because it is the first time we are dealing with an issue of these proportions.

Yet we still have our common denominator: This is the only planet we have at the moment until proven otherwise. This is the only life we have and we were not put here to suffer. Just the opposite is true. Everything about our lives indicates that we love to enjoy ourselves, seek satisfaction and beauty. We have a natural inclination to fulfill our earthly needs and desires. So it is clear that the problem is not about the essence of man who wants to enjoy life, but rather the way we go about it. Nature exists in all its glory, Earth provides all the material needs necessary, and we are actually not short of anything here except the proper management of our resources. Any successful or failing business all comes down to management at the end of the day, and even our body is not worth much without the incredible management system called the brain.

So there is a world, which has a society within it, which has a man within it, and they are meant to manage their lives in proper balance so we can rise above the tsunamis, volcanoes, earthquakes, and any other obstacles. How? It is not clear yet. What is clear is that we must understand the conflict existing between man and Nature, knowing that the entire crux of our existence rests upon it.


Oklahoma Tornado: What Does Nature Want?

Nature is communicating with the U.S. quite strongly lately.  Seeing this in such a powerful country that took upon itself the monumental task of managing the world, it really makes us stop and think. Are these events random? Can nature be controlled or does it completely control us? Is it in our power to change the destructive processes of nature?

When viewing nature’s system, which we currently have an abundance of scientific tools for examining, we see a balanced system with all its growing processes, species, compensations, and inter-relationships. At the same time, all the changes that are not necessary in nature took place and continue to take place wherever man intervenes. This is not so clear because it seems it should have been just the opposite: that such a sophisticated creature as man should have been able to conquer nature for his benefit in the fullest sense and with no opposition. Instead of that we see many reactions and signs that nature opposes us in negative ways: tsunamis, hurricanes, the extinction of species, and ecological deterioration. Is it just chance? Or is there some spontaneous reaction of nature against us?

A person in the U.S., and anywhere else in the world very naturally strives for a good life, whether through the people around him or through nature. Humans have a mental and emotional system that places us at the top of nature as the most developed creature. So what is it about our relationships that do not allow us to enjoy nature absolutely?  Why does nature alienate us? Why can’t we figure out how to conquer nature and all of its forms in a balanced manner?

The global crisis, just as the natural disasters, is simply a warning sign for man. The tornadoes are coming to awaken us and make us focus on tomorrow. Tomorrow can leave the U.S. in charge of the new world, the post-crisis world that is still ahead of us, on one condition: We must search for the balance and collective responsibility of each person in the world, and every nation without any exceptions. We must act as a complimentary and overlapping system to nature’s system and be in tune with ourselves and nature. It is only then that we will discover the harmonious system of life in the renewed reality.

Whoever has any doubts about this can start looking into the latest scientific and biological research, and what physicists, sociologists and neurologists are saying. They are all beginning to identify a global system that we are on the verge of discovering. Research identifies the subjective connection of man to nature, and we still have our work cut out for us in applying these concepts to practical processes that will lead humanity to new achievements in the future.  The choice is in our hands. All we have to do is connect the dots.

One area we should really be paying attention to is the role of major corporations in this process. How is it possible that at a time when so many leading companies are investing millions of dollars in sustainability programs, our world is becoming increasingly unstable?  What is missing in all these well intentioned initiatives?

The following are some guidelines of steps we can take in the right direction:

1)      Everyone in society and especially kids need to learn the laws of nature, which mainly involves learning how to treat our fellow man in an interconnected world.

2)      Corporations need to rethink their CSR strategies and consider whether they are really making our world sustainable.

3)      Rather than leaving our fate in the hands of people that don’t necessarily have our best interests at heart, we all have to begin taking direct responsibility for the society we are living in.

4)      The world’s leaders need to put a global think tank of scientists together to provide the correct direction.

5)      We all need to start paying a lot more attention to research about human nature involving how we think about and treat those around us.


Boston Bombings: Who is really to blame?

Let’s look at the trend we are dealing with. The 2012 Batman shooting at a movie theater in Colorado that killed 12 and injured 58 was carried out by James Eagan Homes who is 26 years old. The 2012 Sandy Hook Elementary School shooting in which twenty children and six adult staff members were fatally shot was carried out by Adam Lanza who is 20 years old.  The horrifying Boston Marathon bombing that killed 3 people and injured 183 was carried out by two brothers Dzhokhar and Tamerlan Tsarnaev who are 19 and 26 years old. Obviously we are putting something into these kids that is not good.

So who is to blame for these atrocities? Are we blaming these kids? Or are we experienced and mature enough at this point to look at the root of the problem. Our society is filled with violent and aggressive examples that our kids are exposed to on a daily basis. The message is clear: whoever is strongest prevails. Whoever smashes their opponent is the winner. If you go kill and hurt people like all the biggest movie stars you will be famous. This is all part of the competitive egoistic environment we have created and the results are all around us.

So here is a list of people we can blame:

Parents and teachers

The education system

The advertising companies

Hollywood producers

Video game makers

Media moguls

So actually we are all to blame because we are all part of this unstable system. The problem is that the top priority in our society is to make a profit so everything revolves around that and everything is set up to encourage that. That is the value system in place nowadays and the stock exchange is our bible. How much longer can we go on like this without realizing that this is not a sustainable system?

Think for a minute about all the negative messages a normal child is exposed to on a daily basis – not just on TV but also examples of how we treat each other – and think what effect that is having on the world. Imagine bringing up one generation without all those negative examples. We need to change the values in society as quickly as possible and especially in the younger generation.

This may sound like mission impossible but if we are all aware that this needs to be our top priority so we can all live in a safe and pleasant environment, then we can all pull together and create a better environment for our kids to grow up in. A positive environment that teaches them how to be human first and foremost, how to treat their fellowman with consideration. How we are all connected and need to begin understanding that we are like one big family here on earth. How we need to rise above everything dividing us to discover a new level of peace and abundance that we have never before experienced. That whatever happens on one side of the world instantly impacts everyone else in the world. That anything we do or say can cause ripples throughout the entire system. Let’s make it our mission to begin looking at the world in a new way and think how each of us can contribute to the system in a positive manner.

There is a natural system running the world and it is in complete harmony. The only thing disturbing that harmony is us humans and how we treat each other. Until we change the atmosphere in society and help everyone understand that we have entered a new global era of interdependence – that we are all in one boat here together – we will continue to feel this new stage as suffering. The sooner we agree with this necessary phase of our evolution and go along with it willingly, we will no longer experience this “upgrade” in a negative way. The only reason why it feels like a crisis and the disasters keep happening all around us is our lack of awareness about the process we are currently going through.

So who is really to blame? All of us. The time has come to make a significant change in our society and we must all participate in creating a better system that will ultimately make us all a lot happier.


The New Trick Advertising Executives Need To Learn

Our desires are growing but not just for greater quantities of things as in the past. What we are experiencing now is a shift in the quality of our desires. So what do people really want now instead of this endless consumption? A feeling of happiness that is less and less dependent on material things. We are transitioning to a more virtual realm where a feeling of lacking something and a feeling of what can fill us are up in the air nowadays. People are searching for pure feelings that are not dressed up in the form of some pretty object. They want to receive pleasure according to this new lacking arising in them.

The problem is that the moment we get some object we enjoy it for a few minutes and then it is replaced with another feeling of something lacking. We enjoy a new car for a couple of weeks and then feel empty all over again and need to search for something else that will fill us. So what we truly want is a new type of pleasure that can provide us with a long-term feeling of satisfaction.

We no longer want to receive pleasure as simple beings that just want to fill themselves with the basics. We want to fill the ever growing lacking we feel inside with something much greater. The advertising industry keeps pulling us down and confusing us by promoting these lower pleasures but we no longer want to remain at that level. The lacking inside is growing all the time and is less affected by advertising with each passing day. So if in the past we invested 10% of the product in advertising, or 20% – 30%, today we invest 60% in advertising and still don’t see desired results.

So how will we make people happy in the future in a constant manner? That’s the whole secret. How we sell people something so they will be happy all the time, where they receive filling over and over again without ever feeling empty. That’s the new trick advertising executives need to learn. They need to figure out how our receiving something will not extinguish the feeling of lacking inside a few moments later but rather increase it all the time – so that the more we taste the more we will want. This method provides us with a feeling of eternal life where we don’t feel like we are going down at all but rather rising all the time.

What kind of new economy will fuel this entire process? Not all the usual things we have filled ourselves with until now. From this point onward a person can only truly receive pleasure by contributing to someone else receiving pleasure, just like a mother receives pleasure from giving to her child. Of course we all need to receive basic necessities but that is not what we are dealing with. We are talking about the lackings people have beyond the 2000 calories we put in our body every day. That is where we feel unhappy.

The real definition of economy is to provide for, to fill people. Meaning not to fill our pockets but what we are truly lacking. This new lacking we all feel to a certain extent can only be filled by Altruistic Economics or the Economics of Happiness. Just as a mother receives so much pleasure from filling those close to her, the same goes for all of us. Imagine how our world will look when humanity becomes a single system where every person is concerned with how they will contribute to society. When people everywhere think about society as a mother treats her baby. Then everyone can receive pleasure without any limitation whatsoever.

The new industry will be The Happiness Industry. By providing a new layer of marketing and advertising people will understand the need to create a new general lacking between people which will be filled by pleasing one another. When we are concerned with one another and convey this feeling outward then we will fill everyone in society and each person will feel fulfilled from filling others. This is the key to our happiness.

The big secret that advertising executives do not get yet is that the lacking and filling must be in two separate places for people to feel genuine happiness. Just like the mother is the one that fills the baby, who is the one receiving the pleasure. They are two separate entities. So the big lesson is that if we just keep filling ourselves we will never be happy.

The filling will come from this higher desire inside each of us, which will receive filling at a higher level from this new common feeling of brotherly love in society.

Robert Skidelsky is a historian best known for his definitive three-volume biography of John Maynard Keynes; his son Edward Skidelsky is a philosopher. They have collaborated on a book arguing that people in wealthy countries like Britain and the United States work too hard and by doing so miss out on the “good life” — an ethical concept of a life as “worthy of desire, not just one that is widely desired.”  In the first part of this three-part interview, INET Executive Director Robert Johnson talks with Robert Skidelsky and his son Edward Skidelsky about their book, How Much is Enough? Money and the Good Life.

The Skidelskys suggest that society “not make a fetish, and certainly not a God, of just increasing GDP.” They view the traditional economic vision of ever more growth bringing about a kind of “heaven on earth” or state of abundance as both unrealistic and harmful, as positional goods mean that there will never be “enough” by the traditional definition. In their work, they instead drew upon and compared diverse philosophical and religious traditions to come up with a common set of values and goals for “the good life.” While these traditions diverge significantly, the Skidelsky’s were able to distill seven basic goods that they tended to hold in common: health, security, personality, friendship, leisure, harmony with nature, and respect — and they suggest these, not simply growth, should be the goals of economic life.

The new economy will be built according to the new desire that is awakening in people and ultimately the current green currency will be replaced with a pink currency of happiness based on eternal pleasures that never run out.